Back2EarthInternetServices

Introduction to the Internet Industry

Demographics of Internet Users - There are an estimated 23.5 million people on the Internet.

Most of the Internet users are from the United States; 76.2% were from the US, 10.2% from Canada and Mexico, and 8.4% from Europe.

Internet Users are affluent. The estimated average income of $63,000 places Internet users in the higher level income brackets.

The occupational area of Internet users is diversified, divided equally between computer, educational, and professional/managerial fields. The computer field accounted for 29.1%, educational for 30.7%, and professional/managerial for 30.1%. (*1)

Market Growth - During the last seven years, the size of the Internet has grown at a phenomenal rate. From July 1989-92, the Internet grew at an average annual rate of 332%. From July 1993-96, the average annual growth rate was 208%. (*2)

Future Prospects - The commercial role of the Internet will continue to grow in importance; sales from the World Wide Web are predicted to outpace the growth of the Internet. According to a market survery performed by ActivMedia (*3), the estimated volume of sales generated by the World Wide Web will grow from $436 million in 1995 to $46 billion in 1998, an average annual growth rate of 348%. The growth of the Internet, itself, is not the sole factor in the commercialization of the Internet. The improvement and wider use of encryption programs allowing secure monetary transactions will decidedly influence sales.

*1 - this information was collected by a 1995 survey performed by the Hermes team in collaboration with the GVU department at Georgia Tech University, http://www.cc.gatech.edu/gvu/user_surveys/
*2 - calculated using data supplied by Hobbes' Internet Timeline v2.5, http://info.isoc.org/guest/zakon/Internet/History/HIT.html
*3 http://www.activmedia.com/TrendsExec.html

Introduction to Back2Earth

Our name reflects our belief that despite the great migration onto the Internet, the most fulfilling
relationships, transactions, and interactions are on Earth, not in Cyberspace. With this understanding,
we have chosen not to let the Net shape us, but for us to shape the Net.

Back2Earth was founded March of 1996 by two college graduates, Scott Kravet and Jason Reiher.
Back2Earth is made up of Scott Kravet, Craig Nelson, and Jason Reiher, and has over 15
years of combined Internet experience. In the next few months, Back2Earth will offer its clients
virtual domain and secure transaction services.

We live to improve ourselves. We build company Web Sites, but we also develop our own Web
projects. We are forging ahead while keeping a balance between service and self-fulfillment. This
life-time commitment to self-improvement benefits ourselves, our clients, and the world. We are
growing and aim to make a difference.